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Big data can be used to find patterns and trends that were previously unknown, which is especially useful for businesses seeking to better understand their users and customers. These insights can help companies find new avenues for innovation and gain a competitive advantage by offering products and services that aren't yet widely known. Google is known for its use of big data. Google's search engine receives billions of search requests every day in addition to having access to user information via its Chrome browser and Gmail service. The company uses that data to train its algorithms, improving their ability to parse sentences, correct misspellings, and understand what a user is searching for. In addition, Google uses search term data to provide users with search suggestion suggestions before they have finished typing, which is a convenient feature for the company's users.

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